Tesla Flagship Showroom | Santa Monica, California 

Tesla’s flagship showroom was built in Los Angeles to coincide with the introduction of their first roadster. The showroom incorporated a sales and service area. Two commercial strip buildings were combined into one and a new façade was constructed to unify the showrooms face to Santa Monica Blvd. Large windows were inserted to showcase both the showroom and service area. The car brand logo was placed in a prominent position to both the street and the nearby freeway. Building elements, finish materials, and colors were used in the façade to evoke the technological and aspirational qualities of the new car company. 

Principal in Charge, Lev Weisbach with CCS