Coriander Gourmet Thai & Mr. Hana | San Francisco, California

Coriander and Mr. Hana’s are outlets in the gourmet food court at Westfield’s San Francisco Center. Each design was developed to create a unique identity to establish the vendors food offerings and attract customers in a competitive setting. The design for Coriander was developed in collaboration with the operator and chef to reflect the unique role of spices in Thai food, and to establish authenticity as a hallmark of the brand identity. The design for Mr. Hana was developed to reflect the operators commitment to a modern take on Japanese cuisine. Both designs included developing the logo and signage in concert with the architectural design and material selection to reinforce the overall image of the brand.

Principal in Charge, Lev Weisbach with CCS